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Orlando Humanitarian, Businessman Receives “Best of Central Florida” Award


ORLANDO – John Crossman, a real estate executive, speaker, author and former principal of Crossman & Company, has received a “Best of Central Florida” award from Orlando newspaper The Orlando Local News.

The award – for philanthropic excellence – was presented to Crossman at a recent luncheon at the University Club in downtown Orlando. Awards were presented in partnership with the Agents of Innovation podcast, which featured John on episode 26.

“One of my great passions in life is supporting FAMU, B-CU, and HBCUs across the nation. I am so grateful for this recognition as it gives me more opportunities to expound on the important role HBCUs play in our country,” Crossman said of receiving the honor for philanthropy.

With a reputation as one of the most influential business leaders in Florida on the subjects of leadership development, civil rights and social justice, Crossman is no stranger to accolades and honors.

So far this year, he has received a Lifetime Achievement Award from the Central Florida Commercial Association of Realtors, launched an audio version of his award-winning, best-selling book Career Killers / Career Builders, was appointed to the Advisory Council of the Peace and Justice Institute at Valencia College, moderated a virtual panel of experts for a webinar for landlords and tenants in the Covid-19 shutdown.

He also has served on a panel at the Second Annual Servant Leadership Conference at Palm Beach Atlantic University and delivered the keynote speech at the International Council of Shopping Centers’ CenterBuild Conference.

Crossman, 48, was at the helm of Crossman & Company for two decades before retiring in 2019. He has since launched Crossman Career Builders and CrossMarc Services based in Winter Park.

Crossman Career Builders, which initially focused on mentoring and coaching college students and young professionals, expanded during the pandemic to provide CEOs with coaching and consulting. The company has been busy the past nine months training on topics like addiction, mental health, suicide and race issues.

CrossMarc Services focuses on real estate investments, brokerage, and advisory work and has published a Guide to Commercial Real Estate that is used at universities across the country. The company provides consulting for complex real estate projects and has been retained by Fortune 500 companies to provide training on handling tenant relationships during Covid-19.

His companies provide endowed scholarships at FSU, FAMU, B-CU and UCF that total approximately $500,000. The FAMU and B-CU real estate scholarships are the first of their kind in school history.

The youngest alumnus to be inducted into the FSU College of Business Hall of Fame, Crossman is recognized nationally for his work on civil rights and makes regular appearances on TV and radio talk shows. He also is sought after to speak about his book, Career Killers/Career Builders: The Book Every Millennial Should Read.