| Larry Vershel Communications, Inc., is a public information company. We provide professional public information services for corporate and professional clients engaged in real estate, technology, professional services and public services economies.
In an era when information is most critical to our everyday lives, the ways in which information is disseminated for practical use are changing more rapidly than ever before. In the span of a single generation, information technology evolved from electric typewriters and postage stamps to email, from daily newspapers, TV and magazines to PDA's, text messaging and the widest possible array of information choices.
With dozens of competing information resources and new ones added every year, the traditional 'gatekeepers' of public discourse are scrambling to re-invent their roles and develop new and more effective ways to serve the information consumer.
One effect of this explosion of information options is a marked fragmentation of information consumers and a substantial shift in the way information is phrased and disseminated. The era of traditional public relations, with its press conferences, publicity stunts and 'spin doctors,' is rapidly giving way to a new professional discipline best described as public information (PI) services.
'Public Information' represents a new approach to information management that values function over form and holds such concepts as transparency, accuracy, timeliness, relevance and authenticity to be core values and accurate measures of the practical worth of information content.
Effective public information strategy today requires a multi-faceted approach to news dissemination, utilizing the broadest possible range of resources, techniques, and information networks. Effective public information strategy today requires skillful writing, sophisticated editorial style, demanding presentation, inherent relevance, instant and immediate accessibility, and generous linkage and technological resources to empower information content and add substantial value to news announcements.
Effective public information services complement and enhance the critical efforts of traditional news media outlets, embracing strict professional standards of accuracy, timeliness, relevance and accessibility.
It is not enough today to simply 'tell your story.' An effective public information strategy tells your story in ways search engines will rank it and people will hear it, understand it and respond to it. |
E-Media Tidbits - Daily essays on the intersection of New Media and Tradition
