Larry Vershel Communications, Inc.
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Larry Vershel Communications, Inc., ranks as one of the largest and most active public relations firms in the southeast. We serve more than 60 clients in six states, with expertise in 16 major industry groups. [more...]

Larry Vershel Communications, Inc.
629 Executive Drive
Winter Park, Florida 32789
(407) 644-4142

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Partners • Client Companies


Arlington Homes
- Luxury custom home builder, community developer

Ashton Woods Homes
• Orlando
• Tampa
• Global Realty
Avalon Park, Orlando
- Neotraditional community

Beazer Homes
• Orlando
• Tampa

Blackton, Inc.
- Wholesale building supplies

Brentwood Custom Homes
- Luxury custom home builder

Bruce Williams Homes
• Manatee County
• Charlotte County
Centex Homes
• Central Florida

ChampionsGate Resort
- World class resort community

Charles Ayers Custom Homes
- Custom home builder

CORE Construction Florida
- Commercial contractors

Crescent Resources
• Orlando
• Tampa
CRSHotels.com
- Worldwide hotel reservations

Cuhaci & Peterson
- Architects, Engineers, Planners

Cushman & Wakefield
• Apartment Brokerage Services Division

Dave Brewer, Inc.
- Luxury custom home builder

Demetree Builders
- Orlando, Tavares

FloridaWorkforceHousing.net
- Affordable housing advocacy

The Goodman Company
- Commercial development company

Grubb & Ellis|Commercial Florida
- Commercial real eastate services

ICI Homes & Communities
• North Florida
• Volusia/Flagler
• Central Florida
• Tennessee
• Lighthouse Key Resort & Spa
Kadushin Associates Architects Planners
• Ann Arbor
• Miami/Coconut Grove

Kimball Hill Homes
• Tampa Bay
• Fort Myers/Naples
Kolter Communities
- Orlando

Lennar
• Tampa

M/I Homes
- Central Florida division

Marketplace Advisors, Inc.
- Economic research & consulting

Mattamy Homes U.S.A.
• Jacksonville
• Charlotte
• Minneapolis
• Phoenix
Mercantile Commercial Capital
- Commercial real estate lending

Mercedes Homes
• Orlando
• Volusia & Flagler counties
Morrison Homes
• Tampa
NAI Realvest
• Commercial real estate services
• CommerCenter industrial facilities
• Small Bay Partners, LLC

Orlando Sanford Int'l Airport
- International Airport
• Airport Enterprise Center

Park Square Homes
- Orlando

Park Plaza Gardens Restaurant
- Winter Park

Pelican Bay Development
- Commercial property developer

• Windermere Business Center
• Banana River Marina, Merritt Island
• Gator Crossings, Leesburg
Randall-Paulson Architects
- Roswell, Georgia

Rhodes + Brito Architects
- Orlando

Royal Palm Development
- Community developer
Historic Creations of Orlando
- Luxury condominium developer

Ryland Homes
• Atlanta
• Charlotte, N.C.
• Jacksonville
• Orlando
• Tampa
• Fort Myers
Southern Crafted Homes
- Major Tampa home builder

Stirling Sotheby's Int'l Realty
- Heathrow
- Winter Park
- Downtown Orlando
- Southwest Orlando
- East Orlando
- Clermont
- Daytona Beach
- Melbourne
Taylor Morrison
• Morrison Homes
- Orlando
- Tampa
Tolaris Homes
- Home builder
• Tolaris Realty Group

Transition Options
- Health care management

University of Central Florida Incubation Program
UCF Technology Incubator, Central Fla. Research Park
Downtown Orlando Incubator
Orlando Business Development Center/District 2 Incubator
UCF Incubator/Seminole County, Winter Springs
Photonics Incubator, College of Optics and Photonics
Incubator Client Companies:
21st Century Learning Solutions
- Innovative educational technology

Datanautix Inc.
- Management technology

Perceptive Technologies Inc.
- Software solutions

Masscal, Inc.
- Scientific instruments

Geofitness Inc.
- Fitness technology

APECOR Inc.
- Advanced power electronics

BioTraits, Inc.
- Biometric technology

MyDea Technologies Inc.
- Rapid prototype production

Volusia Properties
- Luxury condominium developer
Wakefield Beasley & Associates Architects
• Atlanta
• Jacksonville

Florida News Media

Bradenton.com
FloridaToday.com (Brevard/Space Coast)
BocaNews.com (Boca Raton)
BonitaNews.com (Bonita Springs)
HernandoToday.com (Brooksville)
Sun-Herald.com (Charlotte Co.)
ChronicleOnline.com (Citrus Co.)
News-JournalOnline.com (Daytona Beach)
Destin.com
Sun-Sentinel.com (South Florida)
News-Press.com (Fort Myers)
Fort Myers News Weekly
NWFDailyNews.com (N.W. Fla.)
Gainesville.com
Review.net (Gulf Coast Business Review)
Jacksonville.Bizjournals.com
JaxDailyRecord.com
Jacksonville.com
KeysNews.com
LakeCityReporter.com
TheLedger.com (Lakelnd)
DailyCommercial.com (Leesburg)
ECobserver.com (Manatee Co.)
JCFloridan.com (Marianna/Jackson Co.)
DailyBusinessReview.com (Miami)
MiamiHerald.com
MiamiTodayNews.com
NaplesNews.com
SouthFlorida.Bizjournals.com(Naples)
Ocala.com
Orlando.BizJournals.com
OrlandoSentinel.com
PalatkaDailyNews.com
PalmBeachDailyNews.com
PalmBeachPost.com
NewsHerald.com (Panama City)
PensacolaNewsJournal.com
PolkOnline.com (Polk Co.)
StAugustine.com
tampabay.com (St. Petersburg Times)
HeraldTribune.com (Sarasota)
TDO.com (Tallahassee)
TampaBay.Bizjournals.com
TampaTrib.com
TBNWeekly.com (Tampa Bay)
TheVillagesDailySun.com (The Villages/Lake Co.)
VeniceGoldolier.com
reni.net/frej (Florida Real Estate Journal)

Cuhaci & Peterson Architects to design 57,000-square foot grocery store in New Hampshire

by: Larry Vershel Communications

Tue Oct 28, 2008 at 11:57:23 AM EDT

ORLANDO - Cuhaci & Peterson Architects, based in Orlando was recently awarded a contract to design the remodeling of a 57,128 square foot Hannaford Brothers Supermarket facility in Hudson N.H.

Jed Downs, president of Cuhaci & Peterson Architects, said he hopes the project will lead to more work for Hannaford Brothers. The firm, which operates more than 164 stores in the northeastern U.S., earned a U.S. environmental Protection Agency Merit Award for its corporate sustainability practices and ranks as the region's largest certified organic supermarket.

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NAI REALVEST NEGOTIATES HUNTER'S CREEK OFFICE CONDO SALE TO STATE FARM INSURANCE AGENCY

by: Larry Vershel Communications

Tue Oct 28, 2008 at 13:03:18 PM EDT

ORLANDO, Fla. -- NAI Realvest recently negotiated a $401,850.00 sale price for a 2,679 square foot office condo at 12908 Orange Blossom Trail in Park Place at Hunter's Creek in southwest Orlando.

Michael Heidrich, principal at NAI Realvest, negotiated the transaction representing the seller Park Place at Hunter's Creek, LLC.

Tony Lopez Holdings, LLC purchased the property for a State Farm Insurance agency.

For more information, contact:

Michael Heidrich, Principal, NAI Realvest 407-875-9989 mheidrich@realvest.com

Janice Paiano, Director of Marketing, NAI Realvest 407-875-9989 jpaiano@realvest.com

Beth Payan, Larry Vershel Communications, 407-644-4142

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Mattamy Homes offers 'Employee Pricing' in 10 communities in Minneapolis

by: Larry Vershel Communications

Tue Oct 28, 2008 at 13:04:33 PM EDT

BURNSVILLE, Minn. --- Mattamy Homes reported it is offering the public its 'Employee Pricing' previously offered only to employees or subcontractors on new homes in 10 Mattamy Homes neighborhoods in eight Minnesota cities.

Jeff Boyer, vice president of sales and marketing at Mattamy Homes in Minnesota, said Employee Pricing which is now open to anyone is available at Heritage Park and Stonemill Farms in Woodbury; Riverbend in Farmington; Shadow Stone and Eagle Creek in Lonsdale; Riverside Bluffs in Shakopee; Pine Hill in Waconia; Hunters Crest in Minnetrista; Creekside in Savage; and Boulder Pointe Townhomes in Elko New Market.

Boyer said model home centers in each Mattamy Homes neighborhood is providing details on all Employee Pricing available. Visit MattamyHomes.com to view all 10 communities.

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Lennar Appoints Tampa Native, Veteran Lender Russell Rego New Home Consultant

by: lvco

Fri Nov 07, 2008 at 10:45:47 AM EST

TAMPA, Fla. --- Lennar has appointed veteran mortgage lender Russell Rego new home consultant in the Tampa Bay region.
 
Mark Metheny, president of Lennar’s Tampa division, said Rego has more than 20 years of experience as a mortgage loan officer and branch manager with national mortgage bankers.  Most recently Rego was a new home consultant for William Ryan Homes in Lakeland.
 
Rego, a Tampa native, has more than two years of experience in new home sales.  He will be assisting new home buyers at Lennar’s community of Cedar Crest in Lakeland,  Metheny added.
 
For more information about this press release contact:
Mark Metheny, Division President, Lennar Tampa Division 888-317-7489
Jassy Friddle, Marketing Manager, Lennar Tampa Division 888-317-7489
Larry Vershel or Beth Payan, Larry Vershel Communications Inc. 407-644-4142
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Multilingual Stirling Sotheby's International Realty Associate Networking in France, Italy, Germany

by: lvco

Mon Nov 10, 2008 at 11:58:12 AM EST

LAKE MARY, Fla. --- A multilingual real estate specialist at Stirling Sotheby’s International Realty’s Lake Mary/Heathrow office is forming a “United Nations” of Realtors in Spain, France, Germany, and Italy to sell Central Florida luxury homes.
 
Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty (www.StirlingSIR.com), said associate Renate Behrens speaks fluent English, German, Spanish , Italian and French, and specializes in International Real Estate.
 
Behrens recently received her TRC professional certification in trans-national real estate referrals, Soderstrom said, and has traveled extensively throughout Europe.
 
Soderstrom said Behrens has more than 20 years of experience in real estate sales.
 
“Her message to European Realtors is that now is the time to buy in Central Florida,” said Soderstrom. “Currency exchange rates favor European buyers and U.S. real estate is priced well below market value,” Soderstrom said.
 
Sotheby’s International Realty currently has 49 offices in Spain, France, Italy and Germany, Soderstrom added.

For more information about this press release, contact:
Roger Soderstrom, Stirling Sotheby’s International Realty Founder/Owner 407-588-1260
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142

 

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Dave Brewer, Inc. Celebrates 25th Anniversary with Sale of 800th Luxury Home in Central Fla.

by: Larry Vershel

Tue Jul 01, 2008 at 13:24:24 PM EDT

SANFORD, Fla.---Dave Brewer, Inc., which ranks as one of the most active builders of luxury custom homes valued at more than $1 million, is celebrating its 25th anniversary.

Gary Rauch, president who joined the firm 12 years ago, said Dave Brewer, Inc. celebrated its anniversary mark recently by selling its 800th custom home for $8 million - a 5,600 square foot luxury home at Heathrow Country Estates in Lake County.

Rauch said Dave Brewer, Inc. has been focusing on unique homes for niche markets for the past decade.

"We have built some of the largest homes in the region, we have built luxury homes designed specifically for empty nesters, homes for affluent men and women who own large or multiple vehicles such as boats and antique cars, and remodeling of luxury homes," Rauch said.

The largest home the firm has built, a 26,000 square foot home at Loch Leven in Lake County, sold for more than $4 million.

For more information, contact:
Gary Rauch, President Dave Brewer, Inc. 407-330-9901
Dave Brewer, Founder Dave Brewer, Inc. 407-330-9901
Larry Vershel, LV Communications, 407-644-4142 (fax 4410)    

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Four Corners Area Positioned for High Growth, New Development: ChampionsGate Resort Executive

by: Larry Vershel

Tue Jul 01, 2008 at 13:02:10 PM EDT

ChampionsGate, Fla.---The Four Corners area where Orange, Osceola, Lake and Polk County lines intersect is positioned to lead Central Florida growth and development when the economy recovers, according to Marc Reicher, senior vice president of operations at ChampionsGate Resort south of Orlando.

Reicher, who participated in a panel discussion of business leaders recently, knows what he's talking about:  ChampionsGate has already invested more than $500 million in the Four Corners area and plans to do more.

"Major area road improvements, along with private capital investment, have pushed the Four Corners area to the forefront of Central Florida growth and development," said Reicher.

Reicher said area growth engines include hotel and resort properties, retail facilities, housing and employment.

"The Four Corners area is a natural growth corridor, directly in the path of expansion of Central Florida's tourism industry," said Reicher.

For more information, please contact:
Marc S. Reicher, Senior Vice President Development ChampionsGate, 407-397-2500;
Larry Vershel or Beth Payan, Larry Vershel Communications, 407-644-4142

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Taylor Morrison Net Sales of New Homes Grew by more than 83 Percent in 2007 on 53 Percent Growth in

by: Larry Vershel Communications

Fri Feb 01, 2008 at 08:44:14 AM EST

MAITLAND, Fla. - Taylor Morrison, the new homebuilder and community developer formed from the merger of Taylor Woodrow and Morrison Homes, reported net closed sales of new homes in the Orlando region grew by 83 percent in 2007.

Dan Divjak, vice president of sales and marketing at Taylor Morrison in the Orlando region, said the homebuilder closed on sales of 581 new homes in 2007- slightly above its projections.

"The home building industry has been buffeted by bad news all year and we sometimes forget to look at what we've achieved," said Divjak

"We analyzed our activities in the Orlando Division and what we found runs counter to the bad news," he said.

From Jan. 1, 2007 through Dec. 31, Divjak reports that Taylor Morrison:

· Increased net sales by 83 percent to 543 new homes -- from 297 new homes in 2006;
· Reduced its standing inventory by more than 68 percent -- from 249 homes to 79 homes;
· Customer satisfaction at 95 percent based on over 300 homeowners surveys through Woodland O'Brien
· Increased sales traffic by 53 percent -- accommodating 6,230 prospective buyers in 2007 vs. 4,000 in 2006;
· Sold out of nine Central Florida communities, with two more communities nearing close-out now;
· Successfully opened 12 new model home centers, including four brand new communities;
· Provided mortgage financing to 93 percent of its home buyers through Taylor Morrison Home Funding;
· Exceeded the builder's annual closings goal of 578 new homes by three.

Divjak said Taylor Morrison projects it will close on sales of 530 new homes in 2008

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Kimball Hill Homes unveils flat-over-flat attached villas priced from under $180,000 at Palmer Oaks

by: Larry Vershel Communications

Mon Feb 18, 2008 at 10:18:19 AM EST

TAMPA, Fla. - Kimball Hill Homes has introduced flat-over-flat attached villas priced from under $179,900 at Palmer Oaks, located off Honoree and Clark Rds. in Sarasota.

Francine Miller, regional president of Kimball Hill Homes in Florida, said Kimball Hill Homes is building 200 villas at Palmer Oaks that range in size from 1,115 square feet of living space to 1,600 square feet.

Kimball Hill Homes will open two professionally decorated model homes at Palmer Oaks in March.  

Kimball Hill Homes is one of the largest privately held homebuilders in the U.S. with operations in Texas, California, Nevada, Illinois, and Florida.

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Centex Homes nears completion of new three story model townhome at Timacuan Park In Seminole County

by: Larry Vershel Communications

Tue Nov 20, 2007 at 08:30:57 AM EST

(Rendering of Timicuan Park town homes temporarily not available)MAITLAND, Fla.--- Centex Homes is nearing completion of a new three-story model townhome with a two-car garage at Timacuan Park Townhomes, located off Rinehart Rd. in Seminole County.

Carol-Ann Barody, director of operational marketing at Centex Homes in the Orlando region, said the Greenwich model townhome will open to the public Dec. 1 with three bedrooms and two full and two half baths in 2,279 square feet of living space.

Centex is building 50 new three-story townhomes at Timacuan Park priced from the low $200s.  The community is already one-third sold, Barody said.

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